Fruit juices are spray dried in order to have a long shelf life, reduces storage place requirement and lower cost of bulk packing. Fruit juice powders have many applications in food industry as additive like for sandwich cookies, instant soup, health food, jellies, puddings, biscuits, ice food mixes, breakfast cereals, confectionery, ready-to-drink mixes, bakery, milk powder mixes, flavorings in medicine, dietetic food & nutritional food etc. Fruits are important sources of vitamins and carbohydrates. They are naturally sweet and low in calories.
Nowadays, the fast economic development has changed the trend of food consumption from calories assurance to diet nutrient enrichment. The consumers today are well aware of the importance of vitamins. This scenario has increased the global market demand towards the fresh fruits. In order to handle the market demand throughout the year, the fresh fruits are preserved using different techniques. There are many drying techniques have invented such as spray drying, freeze drying, tray drying have invented to increase the productivity and achieve the better control of a process to increase the product quality. Among the drying techniques, spray drying is usually applied to produce the fruit juice powder.
In India, as a part of diet, milk and milk products are consumed by more than 80 per cent people, coffee and soft drinks by less than 60 per cent, bottled water by less than 40 per cent and fruit juices by less than 20 per cent.
Few Indian Major Players are as under:
- Aarkay Food Products Ltd.
- Devon Foods Ltd.
- Foods & Inns Ltd.
- Kamdhenu Foods Ltd.
The global fruit powders market is segmented on the basis of fruit type, application and region.
The fruit powders market is segmented on the basis of application type in which fruit powders is used in applications in food products such as infant formula, beverage premixes, supplemental liquids, desserts, smoothies and instant food products, in beverages such as fruit drinks, energy drinks and carbonated drinks, in pharmaceuticals such as tablets, softgels and capsules, confectionery such as chocolates, and biscuits, bakery products such as cakes, bread and bread products and candy and dairy products such as yogurt, flavored milk, cheese and butter. Hence, the global fruit powders market is expected to significantly increase the revenue contribution over the forecast period.
The global fruit powders market driving factors are increasing demand for variety of fruit powders health drinks that contains high amount of vitamins and minerals and antioxidants. The fruit powders market is estimated to have growth potential in developing and developed countries as a result of consumer preference towards health drinks along with variety of fruit flavors in the drinks. Fruit powders are convenient and economical substitute to fresh fruits in various different applications. The use of fruit powders in infant formulas is seen to have robust growth due to consumer preference towards fruit flavored infant formula which also provides essential vitamins and minerals for infants. Along with increasing usage of fruit powders in various industries and economic potential by increased fruit production in the market, the global fruit powders market is expected to observe robust growth over the forecast period.
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